Concepts And Process Of Marketing Essay - 3237 Words

Contents Introduction 3 Task-1 Understand the concept and process of marketing 3 1.1 Explain the various elements of the marketing process. 3 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose a targeting strategy for a selected product/service 7 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7 2.5 Propose new positioning for a selected product/service 8 Task-3 Understand the individual elements of the extended marketing mix 8 3.1 Explain how products are developed to sustain competitive advantage 9 3.2 Explain how distribution is arranged to provide customer convenience 9 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 10 3.5 Analyze the additional elements of the extended marketing mix 11 Task-4 be able to use the marketing mix in different contexts 12 4.1 Plan marketing mixes for two different segments in consumer markets 12 4.2 Illustrate differences in marketing products and services to businesses rather than consumers 13 4.3 Show how and why international marketingShow MoreRelatedConcepts And Process Of Marketing Essay1222 Words   |  5 PagesMarketing is paraphrased from memory of an understanding business. The term marketing refers to describe the total of works included in the transfer of goods from the seller or the producer to the customer or buyer, consisting of shipping, advertising, selling storing. As the Kaffel ltd develops in the age of technology it is important for us to understand marketing q its place in the world. Understanding applying the principles will be profitable to the businessman the layperson. Task-1Read MoreThe Concept And Process Of Marketing Essay932 Words   |  4 Pages1. The Concept and Process of Marketing Marketing can be characterized as a mix of behavioural and management sciences which are driven by instinct, imagination, motivation and transformation. An experimental methodology is needed by marketing to outline more up to date items. It requires expertise for recognizing new channels. Marketing additionally provide a broad certain idea which gives an individual the capacity to make an interpretation of thought without hesitation. Elements of the MarketingRead MoreConcepts And Process Of Marketing Essay3236 Words   |  13 Pages â€Æ' Table of Contents Introduction 3 Task-1 Understand the concept and process of marketing 3 1.1 Explain the various elements of the marketing process. 3 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for products in differentRead MoreConcepts And Process Of Marketing4005 Words   |  17 PagesTask 1: Understand the concept and process of marketing (LO 1) 1.1 Explain the various elements of the marketing process Marketing comprises of creating value for customers and building a strong customer relationship in order to capture value from consumers in return. 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Management consists of five functions namely: ïÆ'Ëœ Planning ïÆ'Ëœ Organizing ïÆ'Ëœ Staffing ïÆ'Ëœ Directing ïÆ'Ëœ Controlling INTRODUCTION TO MARKETING MANAGEMENT Earlier there was no difference between marketing and selling