Concepts And Process Of Marketing Essay - 3237 Words

Contents Introduction 3 Task-1 Understand the concept and process of marketing 3 1.1 Explain the various elements of the marketing process. 3 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose a targeting strategy for a selected product/service 7 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7 2.5 Propose new positioning for a selected product/service 8 Task-3 Understand the individual elements of the extended marketing mix 8 3.1 Explain how products are developed to sustain competitive advantage 9 3.2 Explain how distribution is arranged to provide customer convenience 9 3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 10 3.5 Analyze the additional elements of the extended marketing mix 11 Task-4 be able to use the marketing mix in different contexts 12 4.1 Plan marketing mixes for two different segments in consumer markets 12 4.2 Illustrate differences in marketing products and services to businesses rather than consumers 13 4.3 Show how and why international marketingShow MoreRelatedConcepts And Process Of Marketing Essay1222 Words   |  5 PagesMarketing is paraphrased from memory of an understanding business. The term marketing refers to describe the total of works included in the transfer of goods from the seller or the producer to the customer or buyer, consisting of shipping, advertising, selling storing. As the Kaffel ltd develops in the age of technology it is important for us to understand marketing q its place in the world. Understanding applying the principles will be profitable to the businessman the layperson. Task-1Read MoreThe Concept And Process Of Marketing Essay932 Words   |  4 Pages1. The Concept and Process of Marketing Marketing can be characterized as a mix of behavioural and management sciences which are driven by instinct, imagination, motivation and transformation. An experimental methodology is needed by marketing to outline more up to date items. It requires expertise for recognizing new channels. Marketing additionally provide a broad certain idea which gives an individual the capacity to make an interpretation of thought without hesitation. Elements of the MarketingRead MoreConcepts And Process Of Marketing Essay3236 Words   |  13 Pages â€Æ' Table of Contents Introduction 3 Task-1 Understand the concept and process of marketing 3 1.1 Explain the various elements of the marketing process. 3 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4 Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5 2.1 Show macro and micro environmental factors which influence marketing decisions. 5 2.2 Propose segmentation criteria to be used for products in differentRead MoreConcepts And Process Of Marketing4005 Words   |  17 PagesTask 1: Understand the concept and process of marketing (LO 1) 1.1 Explain the various elements of the marketing process Marketing comprises of creating value for customers and building a strong customer relationship in order to capture value from consumers in return. Another way to simplify marketing is that if business is all about the customers and money and the art of influencing one to part from the other, then marketing is all about finding the right people to persuade. Increasing the consumersRead MoreMarketing Concept and Process Essay927 Words   |  4 PagesMarketing concept and process Assignment Introduction In this assignment I will be explaining the general definitions of marketing and the concept and process of marketing. Marketing can be define in many different ways but all of them have the same point, Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniquesRead MoreA Study Exploring The Concepts And Process Of Marketing4603 Words   |  19 PagesAspect of the Marketing Principles in Business Title of the Course: Higher National Diploma (HND) in Business Title of the Module: Marketing Principles Name of the Student: Student ID: Date of the Submission: Contents Introduction: 2 Executive Summary: 2 LO1: Understand the concept and process of Marketing: 3 1.1Explain the various elements of the marketing process: 3 1.2 Evaluate the benefits and cost of marketing orientation for Tesco: 4 LO2: Be able to use the concepts of segmentationRead MoreTASK1 Marketing Concept and Process 1.1: Marketing and Various Elements of Marketing700 Words   |  3 PagesTASK1 Marketing Concept and Process 1.1: Marketing and Various Elements of Marketing Process Several authors are explained about marking in a different ways. According to Kotler and Armstrong â€Å"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others† and Marketing is the process of analyzing marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effortRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreThe Smell Based Alarm Clock855 Words   |  4 Pages†¨Nature and Scope of Marketing Marketing is a process of communication between an organization and its customers, which aims at satisfying the customer while maximizing the organizations benefit. It is essentially a process of value creation and exchange. Marketing covers a wide range of activities including identification of consumer needs, product development, promotion, pricing and place (Palmer, 2012). Marketing consists of different concepts and tools. Concepts and tools of Marketing One of the keyRead MoreManagement Functions And Functions Of Management1381 Words   |  6 Pagesthrough the process of planning , organizing, directing and controlling in order to attain stated objectives† ---- F.W.Taylor From the definitions provided above we can say that, management is a process of getting things done with the aim of achieving goals effectively and efficiently. Management consists of five functions namely: ïÆ'Ëœ Planning ïÆ'Ëœ Organizing ïÆ'Ëœ Staffing ïÆ'Ëœ Directing ïÆ'Ëœ Controlling INTRODUCTION TO MARKETING MANAGEMENT Earlier there was no difference between marketing and selling

Poliomyelitis in Nigeria - 1712 Words

Introduction For Nigeria, the polio virus is still around in the country because of purely religious reasons. A section of the country, precisely the northern axis spurned a theory that the polio vaccine was fertility control tool of the west. Nothing could be further from the truth! But for intervention of senior clerics and prominent politicians from the area, there would have a standstill in the eradication efforts. To worsen matters, damage had been done by the time of the intervention as a case from caused Sudan which had been free to be re-infected again. And the world was back to square 1 in polio eradication efforts! The world is not resting on its oars and efforts mainly in the form polio eradication campaigns and conferences. One of such conferences held in the Nigerian capital, Abuja where stock taking of Nigeria`s polio situation (and by extension polio situation worldwide since Nigeria is one of last places polio is yet to eradicated) (BBC Focus on Africa programme, Apri l 28,2014). That conference informed participant and the whole world of the progress the country was making. It emerged that Nigeria recorded only two cases in the last year which was an improvement on early figures. Furthermore, the World Health Organisation (WHO) issued the most radical directive when it imposed travel restrictions on individuals from Pakistan advising that travellers from the Asian country prove full polio vaccination before they could travelShow MoreRelatedWhat Is Poliomyelitis?1564 Words   |  6 PagesWHAT IS POLIO? Poliomyelitis or polio, is highly contagious viral infection that can lead to abnormal conditions such as paralysis, breathing problems, or even lead to death. The poliomyelitis is from the word â€Å"grey†, myelos referencing to the â€Å"matter† of the spinal cord, -itis meaning inflammation. So it means the inflammation of the grey matter of the spinal cord. Poliomyelitis can be categorize as either asymptomatic or symptomatic. AboutRead MoreA Brief Look at Poliomyelitis1377 Words   |  5 PagesINTRODUCTION Poliomyelitis is often called polio, this polio is an acute infectious disease caused by a virus which can spread from person to person via the fecal- oral route. The term poliomyelitis means inflammation of the spinal cord of the grey matter. In severe poliomyelitis infection it can expand to the brainstem. Polio is so contagious that anyone living with a person that is recently affected can spread the virus for weeks in their feces. It invades the nervous system and spread withinRead MoreOutline Of A Program On Immunization3109 Words   |  13 PagesPerspectives on the expanded program on immunization in the quest to eradicate polio in Nigeria: A comparative evaluation. Word count: 2,559. Introduction Poliomyelitis also referred to as polio or infantile paralysis is a highly infectious yet preventable viral infection (WHO 2014). It is caused by a human virus of the enterovirus subgroup called the poliovirus; a member of the picornaviridae family (GPEI 2015a, Atkinson et al., 2009). Three subtypes of the poliovirus exist: P1, P2 and P3. ImmunityRead MoreA Brief Look at Polio1848 Words   |  7 Pagesthe lower motor neurons in the anterior horn of the spinal cord. Respiratory paralysis may occur, following infection of brainstem known as paralytic poliomyelitis. Nonparalytic poliomyelitis may also occur; in which, symptoms are indistinguishable from aseptic meningitis caused by other enteroviruses and photophobia. Sometimes abortive poliomyelitis occurs, causing minor nonspecific symptoms of headache, sore throat, nausea, fever and malaise. Some polio patients never fully regain use of their limbsRead MoreThe Epidemic Of Polio During The Egyptian Era1586 Words   |  7 Pagesunti l research skills and technology accessibility improved that scientists were able to grasp the idea that it was all caused by the Poliomyelitis virus. Polio began ravaging through the world in the twentieth century, crippling children, and, even after the discovery of numerous vaccines, is still relentless enough that it infects children today. Poliomyelitis, also called â€Å"infantile paralysis† (Swanson 1), is a virus that has been around for over 3,000 years, but had troubled scientists rightRead MoreHow Poliomyelitis Is A Contagious And Aggressive Virus1196 Words   |  5 PagesPoliomyelitis is a highly contagious and aggressive virus which attacks motor neurones attached to the spinal chord and brainstem. There is no cure for Polio however there is a vaccine which contains a mixture of live and weakened strains of the three types of polio; Bulbar polio, spinal polio and bulbospinal polio. Poliomyelitis is an aggressive virus which is able to pass through the three line of defence. It is passed through the first line by the faecal/oral route and enters the bloodstream.Read MoreTaking a Look at Infantile Paralysis2074 Words   |  8 PagesINTRODUCTION Poliomyelitis also called Polio or infantile paralysis describes an acute viral infectious disease which is generally transmitted by the oral fecal route. The condition is characterized by the downwards flexed foot, withered limbs associated with muscle atrophy following the loss of motor innervations in the limb. The symptoms, location, extent and persistence of the paralysis caused depends on the degree of the damage to the anterior horn neurons and the number of neurons affected.Read MoreA Brief Look at Polio1444 Words   |  6 PagesINTRODUCTION Polio or poliomyelitis was derived from the Greek words â€Å"polio† meaning grey and â€Å"myelos† meaning marrow which refers to the grey matter of the spinal cord and ‘itis’ meaning inflammation; therefore poliomyelitis is inflammation of grey matter of the spinal cord (www.wikipedia.com). It is a viral disease caused by the polio virus which belongs to the enterovirus genus; enterovirus because it infects and replicates in the intestinal epithelial and lymphoid (tonsils, Peyer’s patches) cellsRead MoreOutline Of A Child Immunization1072 Words   |  5 PagesDiseases Becoming More Prevalent in Children Vaccines are crucial in a child s life. Immunizations and vaccines help prevent future diseases such as pneumonia, polio, and HPV. Polio is a disease that can cause paralysis (Poliomyelitis). This disease is most commonly found in Nigeria, Pakistan, and Afghanistan (Childhood). One out of every five children in Pakistan don t have their necessary vaccines and immunizations (Childhood). In rural areas 2/3 of their children don t get their vaccinations (Childhood)Read MoreTaking a Look at Polio1546 Words   |  6 PagesINTRODUCTION Polio (poliomyelitis) is a viral disease also referred to as infantile paralysis. It is an infectious, potentially fatal disease for which there is no known existing cure. This paper discusses the causes, transmission, symptoms and prevention of polio. Further, it addresses the challenges involved in eradicating Polio and suggests efforts to wipe out this disease. The word â€Å"poliomyelitis† is derived from the Greek word, ‘polios’, meaning grey, and myelà ³s for â€Å"marrow†, which refers

Their Eyes Were Watching God Book free essay sample

Their Eyess Were Watching God: Book Review Essay, Research Paper Book Review Their Eyes Were Watching God by Zora Neale Hurston was set in Florida in the late 1930 s. The chief character, Janie, is a black adult female in a clip when racism was outstanding, though this isnot the focal point of the narrative. It was more about her personal victory as a adult female who was born ofa white male parent and a black female parent. Her female parent was raped and left shortly after she was born, seting her in the attention of her grandma. Her first hubby, Logan Killicks shows her noattention or love from the beginning of their matrimony. Janie is married to him at a really youngage, and does it because it is what her grandma has told her to make, and non because it is whatshe wants to make. She shortly leaves Logan for Joe Starks. We will write a custom essay sample on Their Eyes Were Watching God Book or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The two move to a little town whereJoe, whom she calls Jody, is the city manager. They open up a little general shop and are able to enjoythe finer things, such as fancy ptyalizing pots, because they are so outstanding in their town. After awhile though, things change between the two. Joe becomes genitive, coercing Janie to whereher hair up, and finally he tells her she is old and no 1 will desire her due to his insecuritieswith turning older. Even when Joe is on his decease bed the two are unable to accommodate theirdifferences, so when Joe dies, Janie s sorrowing period is non long, though she pretends it is to keepthe people of the town happy. Her following and concluding hubby, Vergible Forests, whom she lovinglyrefers to as Tea Cake is the hubby she finally finds love with. Through their battles, TeaCake loves Janie, as she does him, and he is the merely of the three hubbies that she uses the termlove in mention to. One of the subjects of this narrative is love. Janie goes thro ugh three different relationships and isfinally able to happen felicity with the last 1. Besides, strength is another subject of this book. Shehas the strength to walk off from one matrimony and take portion in another even though the peopleof her town have a alert oculus on her because they do non believe she has mourned long plenty. Several times in the narrative she sta nds up to her husbands. For example, after enduring endlessridicule from Joe, she finally has the encourage to tell him that he needs to look at himself becausehe is far from perfect. This is a sign if strength for a woman of this time period. Another theme,although not a main one, was the issue of racism. Several times the word nigger is used, and onewoman particularly, Mrs. Turner, thinks that she is better than everyone because although she isblack, she has white features. The characters in this book are what made it so great. They spoke in a certain dialect whichmade the book more believable. Also, the author used a lot of symbols. In the beginning, shecompares Janie with a blossom because she is becoming a woman just as the blossom is becominga flower. Also, she compares a rabid dog with death because, although it did not kill her, it waswhat ultimately killed Tea Cake. The plot of the story was also wonderful because instead of aJanie being a character who the reader pities b ecause she is a black oppressed woman, she is onethe reader can look up to and respect for her strengths and triumphs. There was not anything about this book I would change. The ending was sad, but that madethe story seem more believable. The reader was able to accompany Janie through the hardships ofher life, but also enjoy the good times with her. This is why anyone who enjoys learning a littlehistory while at the same time sharing in the heartbreak and happiness of an interesting charactershould read this book. Historically, it painted a vivid, accurate picture of what life was like duringthis time. It also provided an outlook into the social aspects of this time by explaining howwomen and blacks were treated. This is defiantly a four star book. It was historically accurate, interesting and it had many greatquotes and phrases that added to the depth of the book. It gives the reader a different perspectiveon many things because I will never know what it is like to live as a black woman. This bookallowed me to see how it could have been, had I lived back then, and been in Janie s situation. This book should be read and enjoyed by all.

The Snapper Essays - Roddy Doyle, The Snapper, The Van,

The Snapper Roddy Doyle. Title: The Snapper (Snapper stands for a baby, child, kid, which is the main matter of the book. The story evolves around the pregnancy of the main character. But to snap means you change moods very easily, beeause of the hormonal changes during a pregnancy. Information about the book: This book was first printed in 1990. My copy: Blackbird, 183 pages. Publisher: Wolters Noordhoff. Biography: Roddy Doyle was born in 1958 in Dublin and has grown up there, in Kilbarrack, to be precise. Kilbarrack is a suburb in the north of Dublin, close to the sea. He was a Geography and English teacher there and thus stayed in touch with all generations of his neighbourhood. He loves that part of town and knows that inside the aggressive, foul mouthed, drunken eejits there is (more often than not) a heart of gold. At one point Doyle felt that the only way to express his true love and sympathy for the suffering people around them was to write about them. His first book The Commitments was made into a very succesful movie by Alan Parker and it helped to establish Roddy Doyle's reputation as a writer of best- sellers Bibliography: The Commitments (1987). The Snapper (1990) The Van (1991). Paddy Clake Ha Ha Ha (1993). The Woman Who Walked into Doors (1996). Genre: lt's a novel about a working-class family which has to deal with the pregnancy of the daughter. Motto: This book is delicated to Belinda Characters: Main Characters. -Sharon, a girl being pregnant and giving birth to a child of a married man from the neighbourhood. -George Burgess, the father of Sharon's child. -Veronica, the mother of Sharon. -Jimmy sr, Sharon's father. Minor Characters -Jimmy jr, Sharon's brother who has decided to be a famous discjockey. -Tracy, Linda (= twins), Darren and Les, the rest of Sharon's brothers and sisters. -Yvonne, Jackie and Mary, these are the best friends of Sharon, with whom she spends quite a lot of their time (and money) in a pub, getting ?pissed? (=drunk) -Paddy, Bertie and Bimbo, the pals of Jimmy sr. Ordering of time: The story is built up very simple, it is told chronologically. Setting: The setting, like most of Doyle's work, is a suburb exactly like the one he lives in himself. He calls it Barrytown, and it is a working class-suburb with tiny houses, lots of children in the streets, unemployment and heavy drinking (barry means happy in Irish). Narration: The story is told by the omniscient point of view, so the reader gets an insight in what the characters are thinking and feeling, or when Sharon is feeling pain or sickness during her pregnancy, or when Jimmy sr. was mad at Sharon because she was pregnant and wouldn't tell him who the father was. Language: The English being used by the characters is mostly Irish dialect, which means that they pronounce ?jezus? like ?jayses?, and they use lots of insulting words. You could say they speak slang. Theme: In Barrytown excists a great sense of togetherness both within the family and in the local community, but sometimes things happens which can cause a divide. Sharon getting pregnant of a married man and not telling who he was, is an example of such an event. The book could also be entitled as: ?Nine months in the life of a family in a Dublin suburb?. Plot/outline: The Rabibitte family lives in Barrytown, a north-Dublin suburb. One day, after dinner, Sharon Rabbitte tells her parents that she is pregnant. The father and Sharon are having a big row, because she refuses to tell who the father of the child is. Sharon goes to buy a book which describes the details of pregnancy. When she is in her 1 l th week signs start to show. The time has come to tell her friends, but she keeps postponing it, because she knew they would ask who the father is. Her friends are sympathetic and delighted for her. One night Bimbo, a pal of Jimmy sr, told him that he heard that George Burgess said that Sharon was a great little ride. Jimmy sr. was furious and wanted to crease him. When